This is a branding design project based on drama study and journalism study concerning the term ‘tragedy’.
Drawing from the research question ‘Is tragedy for sale?’ this project explores the concept of tragedy in the commercial mass news media. Visit research pages for further information.
FATAL is a satiric brand that questions the mass news media criteria and the cathartic pleasure we get from consuming tragic news.
Aiming at discursive interactions, the brand uses irony and discomfort. The retail shop commercializes on real-life tragedies at affordable prices to replicate the structure of contemporary news consumption.
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