This is a concept website for branding project by Aya Yamamoto. It started as the final major project in MA Graphic Branding and Identity course at LCC, UAL.
The brand FATAL encourages the customers to consume a lot of real life tragedies as a satire to the current mass-news reporting. Aiming at discursive interactions, the retail shop commercializes on real-life tragedies at affordable prices.
Design by Aya Yamamoto